Because it IS what you say, AND how you say it.
So, you've done the research to understand your audience. You've got the marketing plan ready to implement. But what do you say in your marketing to compel your audience to take action?
A-Train Marketing has developed our OnTrack™ Message Development Program, which will result in a clear, concise, consistent and effective marketing message and copy that can be used in any of your future marketing and outreach activities. Components may include:
- Intensive brainstorming: We will work with your leadership team to analyze what makes you unique, how you fulfill your audiences' motivators, and how you're positioned against your competition.
- Brand definition: We will help you craft your "brand definition," the core description of who you are, what you do, and why your audience should care. Think about it as the "home" and/or "about" content on your website.
- Brand statements/taglines/hooks: A brand statement summarizes the essence of your organization in just a few words. These can be used as your tagline, as headlines in a campaign, or as topic headers in your marketing materials.
- Creative campaign concepts: We can also provide creative concepts for implementation of your marketing plan, including an overarching campaign theme (think "just do it") and a series of communications to implement your campaign with enough diversity to keep your audience interested, but with the consistency needed to drive your message home.
