Brand Fandom Part 2: How do you turn customers into fans? Clue: It takes more than carrying t-shirts? Last month, you may recall, B-Sides introduced the concept of converting clients into fans. No more is it enough, we pondered, to build loyalty for your brand. You must build fans willing to wear t-shirts. This month, we offer suggestions towards an approach that may build fandom. The details are particular to your industry, audience and brand, so we'll leave them out. Instead, we will describe principles. Read More And then there was Dawn. Read More QUOTE OF THE MONTH "It's not gossip if it's descriptive." I-News I news, you news, we all lose with no news Read More Mark You Calendar! Events that need your attention in May. Read More 215 W. Oak, Suite 800A • Fort Collins, CO 80521 • phone 970.419.3218 • toll free 877.351.8656 • fax 970.482.3442 • copyright © 1996-2010