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The Living Brand
Make Yourself Indispensable with Personal branding
Our world is well branded. Stand anywhere - inside your office or home, on
a sidewalk or in a church - a 360-degree turn will reveal brands galore,
guaranteed. These are logos, shapes, colors, but also the ideas and
associations we carry within us. Businesses have long ago learned the value
- no, the absolute necessity -- of branding, but today perhaps more than
ever individuals are learning the lesson, too.
"Personal branding" has been a buzz phrase recently, and for good
reason. No longer is a 30-year position at a company viewed as an
accomplishment without significant advancement. For both employee and
employer, it can be a sign of stagnation. Today's workers can be viewed as
free agents, and with historically high unemployment rates, competition is
fierce.
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A-Train gets its
buzz on at Bixpo.
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A-Train PR manager
named a 40 Under Forty.
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Kilts and haggis
in the highlands.
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QUOTE
OF THE MONTH
"Why must everything be fusion"
- Josh Johnson, PR manager
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