With a higher potential than advertising to inform, educate and influence your target audience, public relations is an invaluable tool for messaging what's new and important in your organization. Managing public relations effectively, however, is a delicate process that demands a carefully articulated publicity message and established relationships with the media. And, it goes beyond traditional media as well, to clever grassroots promotions and on-the-street guerilla marketing to deliver your message in creative and authentic ways.

A-Train's expert public relations department is adept at providing comprehensive, strategic PR solutions, including:

• Traditional PR: Press release creation and distribution, story and angle development, strategic publicity planning.
• Media Management: One-on-one media contact and story pitches, publicity tracking, and ongoing media relationship management.
• PR 2.0 strategies and implementation: Social media set-up and management, blogging, consumer-generated content, social network set-up and expansion, and training so you can take on as much as you want yourself.
• On-the-street guerilla marketing: We can help you conceptualize and implement unique, memorable strategies to deliver your message directly to your target audiences, whether through on-the-street promotion, public events and spectacles, or directly to a targeted list of people or organizations.
• Publicity strategy: We can develop an ongoing PR strategy and implementation timeline to ensure your efforts are coordinated, integrated, and effective; strategies can stand on their own or as part of a greater Marketing and PR strategy.

215 W. Oak, Suite 800A • Fort Collins, CO 80521 • phone 970.419.3218 • toll free 877.351.8656 • fax 970.482.3442 • copyright © 1998-2009