Base your marketing on a foundations of facts.

Great creative ideas are just a part of what we do. At A-Train we like to say we provide marketing with a two-track mind: one that is both creative and strategic, giving you the best of both worlds and the results to prove it.

We always like to start by conducting thorough research to give a real-world background of your organization, target audiences, and opportunities. Based on this research, we will create a comprehensive marketing strategy that is easy to implement, easy to control the budget, and easy to see the results.

Marketing and Publicity Strategy:

Marketing may seem like a puzzle with many possibilities for fitting all of the pieces together - brand & identity, PR & advertising, research & print materials - all assembled as one to create brand, image and market strength. We understand the importance of an integrated and customized approach, which is why we develop clear, easy-to-implement marketing and public relations strategies for any size organization or budget, including:

Messaging: We highly recommend you go through our OnTrack™ Message Development Program. Click here to learn more about our marketing messaging services.
Strategy: We will provide specific, implementable activities in public relations, relationship marketing, marketing communications materials, online / multimedia, and advertising, as appropriate.
Action Plan: You will receive an action-oriented budget (or multiple budgets to choose from), a detailed implementation calendar, and marketing activity tracking systems.

Market Research:

Research takes out the guesswork. A winning marketing strategy begins with answers, and A-Train's research department provides the objectivity and fact-driven insight needed to ensure you have answers – not guesses. We offer comprehensive research services that reveal what your audience is really thinking:

Primary research: Knowing your industry, competitors, and generalizations about your target market is a good start, but true insight comes from talking to your clients, partners, prospects, and staff. We can conduct surveys, focus groups, depth interviews, and more to get first-hand insight into your organization, products and services.
Secondary research: We will glean as much information as we can from facts that are already available, from competitive analyses to industry research reports, target audience demographic and psychographic profiles, and media planning research.
Data Analysis: Based on our findings, we will turn facts into insight by providing a thorough analysis focused on strengths, weaknesses, opportunities, and threats for your organization, and specific, implementable recommendations for your marketing moving forward.